Do I Need an Online Personal Assistant? Here’s What London’s Most Successful Professionals Do Differently

You’re not failing. You’re full.

Here’s what it means to have support — without losing control.

You’ve done everything yourself for years — brilliantly, if a bit frantically.

You’re the one who remembers the travel insurance.

Trawls for the perfect gift.

Cancels the gym class just in time.

And still makes space for a glass of wine with a friend.

Everyone sees you as capable, organised, and self-sufficient.

So the idea of hiring personal help?

Feels… a bit much.

Maybe even lazy.

Definitely indulgent.

But let’s reframe that.

Because hiring a personal assistant isn’t about what you can’t do.

It’s about what you no longer need to.

Capability vs. Capacity

You’re not hiring help because you’re incompetent.

You’re hiring help because you’re at capacity.

Modern professional life — especially in London — is a constant juggle.

Not only the meetings to lead, people to manage and white papers to review at work.

But also a home to run, holiday research, school demands, overflowing personal email, alongside daily household firefighting and decisions to make - all eating up your personal energy and headspace.

A virtual assistant doesn’t replace your brilliance. They protect it.

Common Beliefs — and Kinder Reframes

01 | “It’s indulgent.”

You don’t question hiring a cleaner, a dog walker, or a solicitor when the need arises.

A VA is no different — they’re your behind-the-scenes clarity-maker and crisis-catcher.

They protect your time: your most precious currency.

02 | “I should be able to manage.”

Underlying this could be a fear of loss of control.

Which is completely understandable if control gives you a sense security.

You know the details. You have the systems in place. And you are managing.

But are you thriving?

Delegation done well doesn’t mean loss of control. It’s not about letting go. It’s the path to freedom.

03 | “It’ll take too long to explain how I like things.”

It’s true there’s some time to invest at the start.

Though when you’re talking to a high calibre assistant who has experience and understands the way you live, it’s once and it’s easy. (You might even enjoy it!)

From there on you’ll never need to:

- hang on the phone

- chase

- find out

- remember

- trawl

- update

- make a note

- co-ordinate moving parts.. again.

The best VAs learn your tastes and anticipate what you need before you realised it yourself.  

And – live in the same time zone as you.

04 | “I don’t want to seem like I think I’m too important.”

You don’t have to be “important” to need support.

You only need to be human — and over-stretched.

What It Feels Like to Have Help

Our clients describe it as:

-          A deep exhale

-          A weight off their shoulders

-          An insurance policy

-          A sense of calm

-          Having someone who has my back

No more scrambling at 10pm finding a dry cleaner open before their flight. Or remembering too late their in-law’s anniversary was yesterday.

They feel held.

Letting Go Isn’t Weakness. It’s Wisdom.

The question isn’t:

“Do I really need a virtual assistant?”

It’s:

“Do I want to keep holding it all – or start focusing on what I really want to do?”

And if your answer is:

“I want more ease, more clarity, and more time for the things only I can do..”

Then yes — it’s time to welcome a Virtual Assistant into your life.